[SCS (2006) 32] the State Council transmitted the

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State Council
April 25, 2006
Promote the development of China's animation industry on a number of views
Ministry of Finance, Ministry of Education, Science and Technology Ministry of Information Industry, the Ministry of Culture, Ministry of Commerce
Business Administration of Taxation General Administration of Press and Publication Administration of Radio,
Animation products, especially the broad masses of minors favorite cultural products. The development of animation industry for meeting the spiritual and cultural needs of the people, promoting advanced socialist culture and ideological and moral construction, and promote the development of cultural industries, and foster new economic growth point of great significance. In recent years, rapid development of China's animation industry, a number of animation companies emerge, but we have seen the development of China's animation industry and the people's spiritual and cultural needs of the growing and evolving market, there is a big gap between demand, developed countries with the animation industry, the gap even more. China's cartoon industry to promote healthy and rapid development,[link widoczny dla zalogowanych], now make the following observations:
First, to promote the animation industry's guiding ideology, basic ideas and development goals
(A) of the animation industry, refers to the "creative" as the core, to animation, comics as a form of expression, including cartoon books, newspapers, movies, television, audio and video products, stage plays and on the means of modern information communication technologies such as new varieties of animation animation direct product development, production, publication, broadcast, performance and sales, as well as cartoon characters on clothing, toys, video games and other derivative products, production and management of the industry.
(B) of the guiding ideology. In accordance with the prosperity and development of socialist advanced culture and the requirements of building a harmonious society, promote the carrying forward the fine Chinese culture, content, positive, healthy, and the masses of the creation of animation products to meet the spiritual and cultural needs of the people, for the healthy growth of minors to create a good atmosphere . In accordance with the development of the socialist market economy, and gradually form a relatively complete industrial system, structure and layout is becoming more rational, the overall level of advanced technology, competitive and orderly market, significant economic development pattern of the animation industry.
(C) of the basic ideas. Based on the actual development of China's animation industry, the development of the socialist market economy and socialist advanced culture, characteristics and rules of construction, efforts to eliminate the development of animation industry, institutions, mechanisms and institutional obstacles to the development of animation industry to create a good social environment and market conditions. Take effective measures to enhance the sound development of China's animation industry, the ability of self. Key support for independent research and development of domestic enterprises with independent intellectual property rights of animation books, newspapers, movies, television, audio and video products, stage plays and on the means of modern information communication technologies such as new varieties of cartoon animation directly to product development, production, publishing, broadcasting out, shows and sales. Encouraged with the animation image of the clothing, toys, video games and other derivative products, production and management.
(D) development goals. Through policies to promote and gradually formed the artistic image creation, animation production and distribution supply chain of mature animation industry chain; to create a number of strong, internationally competitive large-scale leading enterprise animation, nurturing a group of dynamic, professional strong small and medium sized animation companies to create a number of international influence of China's animation style and brand. Strive to 5 to 10 years, the domestic original animation production a substantial increase in product quality has improved significantly, technological innovation has continued to improve, quality work continue to emerge, animation industry, creative development and production capacity among the world animation big and powerful ranks gradually occupy the major domestic market, actively explore the international market.
(E) the creation of enabling the development of animation industry inter-ministerial joint conference system. Inter-ministry joint conference led by the Ministry of Culture, Ministry of Education, Science and Technology, Ministry of Finance, Ministry of Information Industry, Ministry of Commerce, State Administration of Taxation, Business Administration, State Administration of Radio, Press and Publication Administration and other departments responsible comrades, offices in Ministry of Culture.
Second, increase investment, focusing on the original behavior, promote the formation of a mature animation industry chain
(Vi) The central government set up special funds to support the development of animation industry. Special funds are mainly used to support the creation of original product quality animation production, animation folk material library construction, and building public technology service system and other animation animation industry chain, the key to development. The local governments should take effective measures to increase input, and actively support the original animation behavior, promote the formation of mature animation industry chain.
(Vii) the establishment of good original animation product selection, incentive and promotion mechanisms. Original establishment of national animation awards,[link widoczny dla zalogowanych], bonus content health, artistic, creative and high are very popular original animation products in China. Original products to support and encourage the broadcast animation, performance, publication, original animation through various competitions and exhibitions to promote the animation original product.
(H) to encourage the publication and broadcast animation animation products of domestic institutions to increase the publication, the proportion of published and broadcast, to take effective measures to increase publication, publish, broadcast and performance of the domestic animation products, cost compensation.
Third, support the animation business development and enhance market competitiveness
(I) increase investment and financing to support and encourage enterprises to establish modern enterprise system animation. Eliminate obstacles to social capital into the animation industry, the obstacles, encourage the use of SME venture capital funds to increase the animation industry on the risks of investment and encourage our powerful large-scale enterprises through equity participation, holding, or mergers and other means of getting into the animation industry, to encourage non- public capital investment and equal participation in all kinds of animation products, research and development and creative production. Accordance with the "Catalogue for the Guidance of Foreign Investment Industries" and the cultural policies to attract foreign investment, and guide foreign investment in product research and development of various types of animation and creative production. Policy banks that meet the requirements of the animation business to provide financial support. SMEs will have the conditions of animation into the "SME Technology Innovation Fund" range. Give priority to qualified domestic animation enterprises listing and financing.
(X) identified by the State Council of independent animation development, production and animation products, may apply for the state's software industry to encourage the development of the existing relevant value added tax, income tax preferential policies; animation company independent development, production and animation products, taxable services related to business tax (in addition to the advertising industry, entertainment industry outside), temporarily reduced rate of tax rate of 3% sales tax. Enjoy the preferential policies the range of animation products and business and management practices, by the Ministry of Finance and State Administration of Taxation jointly with relevant departments will be forthcoming.
(K) identified by the State Council of independent animation development, production and animation direct product, and where imported goods can be exempt from import duties and import VAT preferential policies. Specific range of goods duty-free and Management of the relevant departments shall be formulated separately by the Ministry of Finance.
Fourth, in support of national animation industry base construction, promote the animation "production, learning and research" integrated development
(Xii) to actively support the building of talents education and training, R & D and services, intensive development of leading enterprises, small and medium business incubator and international economic and technological cooperation-one of the national animation industry base. Inter-Ministerial Joint National Animation Industry Base to do the layout and planning, developing base standards, responsible for base identification, the establishment of the assessment mechanism.
(Xiii) the new found national animation industry base construction, to give priority and high-tech development zones and software parks construction, full use of existing policy, technology, services, venues and other conditions.
(Xiv) the implementation of national animation industry base survival of the fittest mechanism, evaluated and adjusted every three years.
Fifth, support the core technology R & D animation for the cartoon industry to provide technical support
(Xv) technology, information industry and other sectors through the existing channels to increase the animation industry in the basic, strategic and forward-looking core technology R & D and industrialization of support and actively promote the animation technology and equipment and public technology platform to support service system and sharing mechanisms established.
(XVI) to encourage domestic and foreign enterprises, research institutes, universities, etc. through various means, to the relevant units to provide animation creation tools and related services.
Sixth, support animation personnel training, enhance the development potential of animation industry
(Xvii) to play domestic educational and training resources. Training should include national culture animation art talent training plan and give appropriate support. According to market demand and the animation industry trends, improve the cost-sharing mechanism for animation talent training, and expand the scale of personnel training, reform training model, active use of vocational education, distance education, training, etc. animation talent. Competition through the organization, the establishment of interest groups, etc., to train and guide the public interest in the creation of animation products and consumer habits,[link widoczny dla zalogowanych], to expand the impact of domestic animation products. Full animation enterprises, research institutes, industry associations, higher education and vocational education institutions and units of the initiative, carry out animation technology and personnel training.
(R) actively use overseas advantage of educational resources. The animation industry demand, through the "study abroad funding" to develop animation channels such as teachers and talents; recruit overseas animation creation, technology and business management experts to give lectures and work.
Seven, strengthen market supervision and IPR protection, to create a good environment for the development of animation industry
(Xix) the animation industry to strengthen IPR protection. Protection of intellectual property rights is fundamental for survival and development of animation industry protection, we should actively encourage the animation copyright registration shall be focusing on measures to protect the animation products, intellectual property rights, strengthen market supervision animation operations, crack down on smuggling, counterfeiting and piracy animation products behavior.
(Xx) to strengthen the review of the introduction of animation products, to ensure that the content of animation products, active and healthy.
VIII, support animation products, "going out" and expand the development of animation industry
(Xxi) to establish a sound support system for overseas service the animation industry. Support for animation companies to explore overseas markets in China, dubbed the appropriate funding for export subsidies animation. Through the "SME International market development funds" channels to encourage and support good works and domestic animation products to overseas exhibitors. Export-Import Bank of China can export animation products for the animation to provide export credit support. Actively promote the use of national export credit insurance overseas marketing of animation products.
(Xxii) export animation products enjoy the provisions of the national unity of the export refund (exemption) policy. Copyright may be appropriate to export animation to be rewarded. Outside of the animation companies providing services in the offshore income gain levy sales tax, income tax already paid abroad can be offset provisions.
IX advocates industry self-regulation, and promote healthy and orderly development of animation industry
(Xxiii) all levels of culture, broadcasting, journalism, publishing and information industries,[link widoczny dla zalogowanych], and other departments to implement the animation industry, industry management and supervision. Encourage the development of animation industry to set up different levels of concentration level of the animation industry associations, government departments, with the support of industry associations to develop industry standards and animation grading system, smooth communication between business and government channels to protect and promote the healthy and orderly development of animation industry . Trade association activities at all levels of requirements shared by the members of the Association, but also approved to accept certain social sponsorship.
Ten, good animation industry standard-setting and enjoy the animation business support policy work to identify the
(Xxiv) the animation industry and enjoy the views of industry-standard provisions of the policy of the animation business recognized standards developed by the Inter-Ministerial Joint.
(Xxv) the provisions of policies on the enjoyment of the views of the animation of the enterprises examined system. Examined the failure of enterprises, no longer enjoy the relevant preferential policies.
(Xxvi) provides policy advice to enjoy the animation business organization of the identification and examined by the provincial culture,[link widoczny dla zalogowanych], broadcasting, journalism, publishing, information industry, and tax departments in charge of implementation.
XI, strengthening organizational leadership and coordination to jointly promote the development of animation industry
(Xxvii) All localities and departments concerned in accordance with requirements of this opinion, unity of thinking, raise awareness, strengthen organizational leadership, to promote the animation industry on the agenda, earnestly implement the various policies and regulations. State Council departments to support each other, strengthen coordination and cooperation, study and solve major animation industry development issues, jointly promote the animation industry.
(Xxviii) the provinces, autonomous regions and municipalities and the State Council in accordance with the spirit of the present observations, combined with the actual circumstances of supporting the implementation details and specific policy measures

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