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 Wysłany: Pią 9:26, 25 Lut 2011 Temat postu: Preemptive Positioning_402 |
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Preemptive Positioning
Preemptive PositioningShare this Blog Entry: a.k.a. 8220;How to Win Customers and Outsmart Your Competitors8221;Do you know where you8217;re going? Can you see the future for your business? Did you know you can build your article marketing campaign to not just reflect your vision but to build to it?Take a drug store giant like Walgreen8217;s, for example. Their marketing strategy through the years has been to find high-traffic corners and take control of their area. Any competitor must compensate for their own lack of superior real estate. This has been Walgreen8217;s way to preemptively position themselves for success in almost every target market. They have a vision for themselves and they build to it.By making yourself the only choice in your niche 8211; and putting your product or service on a higher level than your competitors 8211; you automatically elevate not only yourself but your customer base.Don8217;t assume that anyone else owns your corner. They may be louder than you right now, but they may not have the service or products necessary to back up the position. Get going and follow through, you may get your corner after all.Cover all aspects of your business. This is often missed and is essential. Don8217;t be an expert in just one aspect of your niche. Make sure you are the go-to person for all of it. And if you don8217;t know it (yet) make sure you can find it 8211; or get it quickly.Think of your articles like a guidebook directing your reader directly to your business. Decide what to lead with and build on each article with new aspects and ideas that will keep your brand in your readers8217; mind. Use your uniqueness. Have a tagline or headline that is particularly popular? Use it for the title of a book or blog. Use it over and over (it8217;s yours after all) and get it known.Say it 8211; and then be it. When Federal Express said, 8220;When it absolutely, positively has to be there overnight,8221; all anyone else could say was 8220;Us too!8221; Own your niche 8211; don8217;t be a 8220;me too!8221;Most don8217;t have your resolve. Succeeding in article writing 038; marketing, just like in business itself, takes continuous action over the long-haul. Don8217;t assume your competitors (even if they are #1 right now) have the same long-term resolve that you do. Keep at it till you are #1!Remember that even though a competitor may offer a quality that you possess 8211; if you claim it and make it your own, you will preempt them in your niche.Now take some time to develop and/or review your article marketing plan. Does it a provide a clear path to claiming your corner? Does it capitalize on your uniqueness? Does it put you ahead of the competition in your niche? If not, it may be time to reevaluate your strategy and develop a new plan.
Many years ago there lived an Emperor who was so exceedingly fond of fine new clothes that he spent vast sums of money on dress. To him clothes meant more than anything else in the world. He took no interes
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